What Is Meta’s Opportunity Score? (And Why It Matters)

Meta just launched a new feature in Ads Manager: opportunity score. This 0–100 rating shows how optimized your account is to Meta’s best practices.

I sat down with Meta product marketer Sarah Redding to break down what it is, why it matters, and how advertisers should use it.

Learn more about opportunity score here:   / 804913634782260  

00:00:00 - 00:00:45 Why does the opportunity score matter?
00:00:46 - 00:02:07 What is the opportunity score on Meta Ads?
00:02:08 - 00:03:44 What kind of "opportunities" can Meta suggest?
00:03:45 - 00:05:36 What is Dara's opportunity score??
00:05:37 - 00:06:20 What is a GOOD opportunity score? What's BAD?
00:06:21 - 00:08:13 Opportunity score will have BIG implications for brands and agencies

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