China's Youth Are Leaving City Life For Countryside: What's The Allure? | Young & Rural In China

In the past two years, digital nomad enclaves have been springing up across China’s rural towns and villages. The country’s biggest digital nomad hubs are both in Anji County, in the Eastern Chinese province of Zhejiang. How have DN Yucun and DN Anji become magnets for a wave of young Chinese professionals seeking to redefine their approach to work and life?

Elsewhere, Chinese youth are leaving prestigious jobs in big internet firms in Beijing and Shanghai and returning to their rural roots.

In the west of China, in the province of Sichuan, a former ByteDance product manager gave up a career at ByteDance to become a new farmer, with plans to revolutionise farming practices in his rural hometown. Not far from him, a young couple with postgraduate degrees, left their jobs in Beijing – and an annual salary of 800,000 yuan, or 110,000 US dollars – to pursue dreams of being rural influencers. What enticed them to do so? Discover why attitudes towards rural living have been changing in China.

00:00 Digital nomad hub in China
03:36 Accountant escapes rat race in Zhejiang countryside
10:15 Why the rise of digital nomadism in China
13:16 Finding allies at digital nomad enclave amid special needs
17:52 ByteDance employee turned farmer
22:18 Why rural parents want children to work in city
26:50 Modernising farming with technology
34:29 High-flying couple turned rural influencers

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About the show: Youths in China are ditching prestigious jobs in the city and moving to remote villages, transforming the country’s vast hinterlands. Why is this happening? And how is it changing the rural social landscapes?
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