The Shrinkflation Lab: The Brutal Truth About Your Groceries (Data Reveal)

Is it just you, or are your groceries getting smaller? Today we reveal the results of "The Shrinkflation Lab," where I tracked 50 everyday products for 6 months to prove exactly how brands are hiding price hikes.

We tracked 50 household products over the last 6 months. The results are shocking. From soap bars to biscuit packets, companies are reducing sizes so you don't notice the price hike. Today, we reveal the data.

Welcome to Day 9. We’ve all felt it—the bag of chips feels airier, the chocolate bar feels thinner, and the soap bottle has a "new look" that seems smaller. But most of us just shrug it off. For the last 180 days, I’ve been measuring, weighing, and cataloging 50 household items. Today, I’m releasing the data. This isn't just inflation; it's a calculated move to reduce quantity while keeping the price—and the packaging—nearly identical.
What You’ll Learn:
The "New Look" Scam: Why redesigns are almost always a cover for downsizing.
The Top 5 Offenders: Which brands shrunk their products the most in 2025.
Air-to-Product Ratio: The truth about "slack fill" in snack packaging.
The Unit Price Hack: How to spot shrinkflation before you reach the checkout.

👇 THE CHALLENGE: Go to your pantry right now. Find a product that says "New Improved Look" or "New Size." Look at the net weight. Comment the brand name and the weight below! Let’s see if we can find the biggest shrinkflation offender together!

If you’re tired of paying more for less, Like this video and Subscribe to the channel. We are almost at the end of the series, and you won't believe what we have for Day 10!

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