Популярное

Музыка Кино и Анимация Автомобили Животные Спорт Путешествия Игры Юмор

Интересные видео

2025 Сериалы Трейлеры Новости Как сделать Видеоуроки Diy своими руками

Топ запросов

смотреть а4 schoolboy runaway турецкий сериал смотреть мультфильмы эдисон
dTub
Скачать

Balancing Brand and Performance Marketing in Advertising

Автор: QRY

Загружено: 2025-01-06

Просмотров: 104

Описание:

Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies.

Here’s a glimpse of what you’ll learn:
• [0:00] Intro
• [0:42] Katie Mack’s nonlinear career path to marketing
• [4:15] What is eyebobs?
• [8:15] The challenges of balancing brand awareness and performance marketing
• [11:50] How to communicate marketing goals with leadership teams
• [15:11] Katie's approach to building an effective marketing team
• [21:06] Strategies for measuring brand and performance trends
• [31:26] Core marketing lessons for brands

In this episode…
Creating scalable performance marketing strategies and generating brand awareness remains a top concern for many consumer brands. How can brands balance and measure these elements while maintaining relevance in the marketplace?

Sales and marketing leader Katie Mack executes marketing and awareness goals by building strong teams and facilitating collaboration with senior leaders. This requires maintaining clear communication and involving teams and leaders in campaigns from start to finish. Katie also emphasizes understanding consumer behavior and creating consistent messaging across all channels. When analyzing results from your efforts, assess short- and long-term metrics and compare them with competitors.

In the first episode of Chief Advertiser, Samir Balwani hosts Katie Mack, VP of Marketing and Ecommerce at eyebobs, to discuss strategies for brand awareness and performance marketing. Katie shares key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

Resources mentioned in this episode:
Katie Mack on LinkedIn -   / katie-mack1  
eyebobs - http://eyebobs.com

Balancing Brand and Performance Marketing in Advertising

Поделиться в:

Доступные форматы для скачивания:

Скачать видео mp4

  • Информация по загрузке:

Скачать аудио mp3

Похожие видео

Philip Kotler: Marketing

Philip Kotler: Marketing

Дарья Златопольская. Кто такой культурный человек и как не утонуть в контенте сегодня?

Дарья Златопольская. Кто такой культурный человек и как не утонуть в контенте сегодня?

Digital Marketing 101 (A Beginner’s Guide To Marketing)

Digital Marketing 101 (A Beginner’s Guide To Marketing)

«Open AI — это пузырь»! Откровения из Кремниевой долины | Братья Либерманы

«Open AI — это пузырь»! Откровения из Кремниевой долины | Братья Либерманы

Бум в ИИ: все закончится новым кризисом? Экономический смысл с Олегом Ицхоки

Бум в ИИ: все закончится новым кризисом? Экономический смысл с Олегом Ицхоки

11 стратегий, которые помогут вам креативно повысить узнаваемость бренда

11 стратегий, которые помогут вам креативно повысить узнаваемость бренда

What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED

What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED

4 Hours Chopin for Studying, Concentration & Relaxation

4 Hours Chopin for Studying, Concentration & Relaxation

Can Amul go IPO? MSP is bad? Amul’s secret e-commerce plans decoded with Head of @amultv ? IBP EP21

Can Amul go IPO? MSP is bad? Amul’s secret e-commerce plans decoded with Head of @amultv ? IBP EP21

Media Buying Strategies for Increased ROAS and Growth

Media Buying Strategies for Increased ROAS and Growth

Engaging Every Generation: Evolving Your Message, Method, and Medium

Engaging Every Generation: Evolving Your Message, Method, and Medium

Дипак Чопра / Белая студия / Телеканал Культура

Дипак Чопра / Белая студия / Телеканал Культура

7 Eagle Academy with Tara Burnette (System High Corporation)

7 Eagle Academy with Tara Burnette (System High Corporation)

How the Customer Experience Shapes Brand Loyalty and Growth

How the Customer Experience Shapes Brand Loyalty and Growth

Why I became a Brand Manager and NOT a Marketing Manager 👩‍💻

Why I became a Brand Manager and NOT a Marketing Manager 👩‍💻

Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate

Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate

[2025] Feeling Good Mix - English Deep House, Vocal House, Nu Disco | Emotional / Intimate Mood

[2025] Feeling Good Mix - English Deep House, Vocal House, Nu Disco | Emotional / Intimate Mood

Величайший архитектор нашего времени  — Заха Хадид

Величайший архитектор нашего времени — Заха Хадид

How To Create a Marketing Campaign  (FREE Template)

How To Create a Marketing Campaign (FREE Template)

«Работать надо для тех, кто платит». Как продавать и не бояться?

«Работать надо для тех, кто платит». Как продавать и не бояться?

© 2025 dtub. Все права защищены.



  • Контакты
  • О нас
  • Политика конфиденциальности



Контакты для правообладателей: [email protected]