How B2B Brands Win Attention Through Media, Events, and Story

B2B attention is harder to earn than ever.

Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen.

Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the right moments.

In this upcoming WinsDay show, we are bringing together two experts who work at the center of visibility, demand, and attention.

Jennifer Galbraith, President of Alestra Marketing, Inc., a communications agency focused on Earned Media Optimization. She helps organizations gain meaningful exposure through media, storytelling, and technology that change behavior, build communities, and drive long-term impact. Jennifer brings a strong perspective on how earned media, messaging, and strategy work together to influence trust and action.

Joining her is Muhammad Moaaz❄️ Nagori, Head of Marketing at ConvergeX Connections and Co-founder at Cloudlead.co He works closely with startups and enterprise teams to improve outbound performance through accurate, curated lead intelligence.

His work focuses on refining top-of-funnel strategy so sales teams stop guessing and start engaging the right accounts with confidence. He brings a data-driven lens to how attention, timing, and relevance shape modern B2B sales and marketing.

Together, the conversation will explore:

1. Earned Media Optimization
2. State of B2B Event Marketing
3. Storybrand Soundbite Strategy
4. Psychology and Attention in B2B Sales and Marketing

If you are responsible for brand visibility, demand generation, events, PR, or sales strategy, this session will give you practical insight into how B2B brands actually earn attention and convert it into trust and growth.

This is a conversation for marketers, founders, and revenue leaders who want to stand out for the right reasons.