Maria Devereux - Head of Innovation & ECD at Accenture Song | Snotrava Podcast
Автор: SNOTRAVA
Загружено: 2024-12-10
Просмотров: 1172
In this conversation, Maria Devereux, the Head of Innovation and Executive Creative Director at Accenture Song North America, discusses her dual role in the creative industry, emphasizing the importance of creativity, collaboration, and authenticity. She shares her journey from a graphic designer to a leading creative director, highlighting the challenges of resilience and confidence in the face of rejection. Maria also explores the evolving landscape of creativity in relation to technology and AI, advocating for the need to maintain human elements in creative work. She offers valuable advice for aspiring creatives and reflects on groundbreaking projects that push the boundaries of innovation.
Keywords
creativity, innovation, AI, collaboration, authenticity, resilience, creative industry, design, technology, leadership
Takeaways
Creativity is about solving problems, not just making ads.
The heart of innovation lies in great ideas.
Resilience is key in a creative career.
Authenticity enhances the quality of creative work.
Collaboration fuels creativity and innovation.
The creative industry is evolving towards problem-solving.
Craft and skill are essential for standout work.
AI can enhance creativity but cannot replace human emotion.
Diversity in teams leads to better creative outcomes.
Great leadership involves serving and empowering your team.
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