When College Sports Turn Pro: NIL & the Rise of Influencer-Athletes

Graham Hillard, editor at the James G. Martin Center for Academic Renewal, explains how NIL deals, antitrust rulings, and the House v. NCAA settlement are rapidly professionalizing college sports, especially football and men’s basketball. He outlines the legal battles, Title IX complications, and economic pressures that could lead to a super league for revenue sports and a return to amateurism for others.

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CHAPTERS
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00:00 $20.5M Shift in College Sports
02:08 From Student-Athlete to Influencer-Athlete
04:49 Legal Chaos & The House Settlement
07:31 Toward a Super League
10:51 Economics of Non-Revenue Sports
14:52 The $20.5M Salary Cap Dilemma
18:36 Travel Demands & Academic Realities
21:47 Fan Experience in the NIL Era
26:38 Contracts, Poaching, and the Wisconsin–Miami Case
30:51 Winners & Losers in NIL
36:54 Title IX, Funding & Competitive Advantage
42:40 Was the System Really Broken?
47:23 Paying for Star Power
50:57 The Value of College Sports Beyond Profit
55:46 Could Schools Opt Out?
59:51 Courts, Politics & the Future of Regulation
01:06:48 Employee Status & Unintended Consequences
01:13:47 Revenue, Fairness & Market Realities


Special Thanks to Graham Hillard - Editor at The James G. Martin Center for Academic Renewal

WEBSITE for GRAHAM🔗 https://jamesgmartin.center/
LINKEDIN for GRAHAM🔗  / graham-hillard-50b970309  

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