Building effective SaaS sales teams - Whitney Sales (GP - Acceleprise) | Startup Playbook Ep088

My guest for Episode 88 of The Startup Playbook Podcast, is Whitney Sales, the General Partner and Head of Global Programming at Acceleprise.

Acceleprise is a 4 month accelerator program that invests $75,000 for 7.5% equity into the most promising B2B or Enterprise SaaS companies. The core focus of the program is helping startups close sales, drive revenue and build a platform for scalability through providing direct introductions to potential customers, workshops to help you generate and close leads and providing access to world-class mentors who have built successful SaaS businesses or are key decision makers in large scale enterprises.

Whitney has over 10 years of startup sales experience and is the founder of The Sales Method, a consultancy that helps startups identify target markets, build successful sales teams and quickly get products to market.

Prior to Acceleprise, Whitney led four companies to the Inc. 5000 Fastest Growing Companies list including LoopNet, Joby, Meltwater and SpringAhead.

She is now the the General Partner and Head of Global Programming at Acceleprise US.

This interview was a complete masterclass in B2B sales and we covered topics such as:
The differences between selling software vs physical products
How to get referrals and introductions
When and how to hire the right sales team
How to gauge interest in a potential enterprise sale

The podcast is also available on iTunes, Soundcloud and Stitcher.

For full show notes, head to: startupplaybook.co

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