The Messiest Skincare Brand In Sephora - The Irresponsibility Of Drunk Elephant - Behind The Beauty

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DRUNK ELEPHANT: A Timeline of Controversy and Questionable Practices

Drunk Elephant skyrocketed to fame as one of the fastest-growing skincare brands in history, only to face a dramatic fall from grace. In this video, we dive deep into the brand's tumultuous journey—from its controversial beginnings to its current reputation. Join me as we explore the brand’s questionable marketing tactics, ingredient fear-mongering, social media blunders, and legal battles.

Chapters:
1. Founding of the Brand: Discover how Tiffany Masterson's personal skincare struggles led to the creation of Drunk Elephant and its 'clean' philosophy.
2. Early Success & Rapid Rise: Learn about the brand's initial popularity, bolstered by Instagram-friendly packaging and direct consumer engagement.
3. Product Expansion & Initial Controversy: The cracks begin to show as the brand's aggressive stance on certain ingredients sparks debate among skincare experts.
4. Acquisition by Shiseido: Delve into the $845 million acquisition by Shiseido and what it meant for Drunk Elephant's future.
5. *Backlash Over Social Media Conduct: Uncover the brand’s controversial social media behavior, including the infamous Glossier incident.
6. Legal & Ethical Concerns: From lawsuits to ethical issues, we discuss the legal challenges and ethical criticisms Drunk Elephant has faced.
7. Continued Decline In Reputation Explore how changing consumer expectations and repeated controversies have eroded the brand’s once-stellar reputation. Including the viral Sephora Kids trend that did their reputation no good.

Whether you're a skincare enthusiast or just curious about the rise and fall of this once-beloved brand, this video will give you all the insights you need!

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Sources -

Wikipedia - Drunk Elephant
https://en.wikipedia.org/wiki/Drunk_E...
Drunk Elephant - Our Philosophy
https://www.drunkelephant.com/2022102...
Get The Gloss - Tiffany Masterson Interview
https://www.getthegloss.com/beauty/fo...
CNBC - Story of the Company Name
https://www.cnbc.com/2024/04/30/drunk...
Fashion Monitor - Why Everyone Loves Drunk Elephant
https://www.fashionmonitor.com/blog/k...
Forbes - Acquisition by Shiseido
https://www.forbes.com/sites/chloesor...
Global Cosmetics Industry - Shiseido Acquisition Analysis
https://www.gcimagazine.com/brands-pr...
Vogue Business - Why Shiseido Bought Drunk Elephant
https://www.voguebusiness.com/beauty/...
Conscious Bunny - Is Drunk Elephant Cruelty-Free?
https://consciousbunny.com/is-drunk-e...
Medium - Downfall of Drunk Elephant
https://medium.com/@ajesquibel2016/th...
The Cut - Drunk Elephant Burner Account
https://www.thecut.com/2018/02/drunk-...
Glamour - Tween Obsession With Drunk Elephant
https://www.glamourmagazine.co.uk/art...
Vogue - Drunk Elephant UK Launch
https://www.vogue.co.uk/article/drunk...
Green Matters - Why Drunk Elephant Lost Its Cult Following
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Cosmetics Business - Drunk Elephant Sued In Patent Lawsuit
https://cosmeticsbusiness.com/l-or-al...
The Fashion Law - Drunk Elephant Lawsuit Settled
https://www.thefashionlaw.com/loreal-...
Smalltown Beauty Addict - No Longer Supporting Drunk Elephant
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