Spotlight - Episode 21 - Lights, Mic, Action

In this episode of Spotlight, hosts Derek and Marc sit down with the founder of Social Launch Labs, Laila Hobbs, in her own studio.

Laila shares her journey from teen TV host to viral content creator with more than 250 million views, and now to an entrepreneur helping business owners master on-camera storytelling and scalable content creation.

We dive into:

• Why she left agency life to build Social Launch Labs
• How years of TV, interviewing, and influencer experience shaped her approach
• The power of founder-first marketing and why small business owners should be the face of their content
• How Social Launch Labs developed a scalable studio model for B2B creators
• The myths of going viral and why views don’t always equal value
• What small businesses struggle with most when creating content—and how Laila helps them overcome it
• Where the creator economy is heading and why intentional, educational content works

You’ll hear behind-the-scenes stories about auditioning for TV at age 14, managing influencer channels across gaming, golf, and poker, and building a studio designed to give business owners confidence on camera.

This episode is packed with insights for entrepreneurs, marketers, consultants, creators, and anyone looking to scale their brand with meaningful content.