How Red Bull Earns Billions Selling... Nothing.

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Red Bull's marketing prowess, evolving from the sponsored parties in the'90s, extreme sports, and events, fueling revenue growth. This video explores the brand's history, smart marketing, and enduring success.

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Sources:
https://businessmodelanalyst.com/red-...
https://www.cascade.app/studies/redbu...
https://www.bloomberg.com/news/articl...
https://www.forbes.com/global/2005/03...
https://hashtagpaid.com/banknotes/red...
https://smallfilms.com/red-bull-kings...
https://www.redbullcontentpool.com/

0:00 Intro
0:49 History
3:07 Marketing
5:43 Sponsorships
7:43 Why is it Successful?
8:40 Sponsor