Visual Minute: Rule of the Month — Keep the Audience Top of Mind

No visual content or campaign can be successful if you haven’t first considered who your target audience is. Keeping audience top-of-mind can help you ensure that your copy, illustration style, and asset types are optimized to reach and appeal to that audience. Amy Balliett, CEO of visual communication agency Killer Infographics, presents a case study of how one company overhauled the design of their conference booth and saw a 45% increase in sales as a result.

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