Smilesaver: How Dennis Hanlon is Revolutionizing Oral Care One Spray at a Time

Summary

In this episode, Evan J. Cholfin interviews Dennis Hanlon, CEO of Soluria and founder of Smilesaver, discussing the innovative oral care product designed to eliminate harmful bacteria from removable oral appliances. Dennis shares insights into the scientific research behind Smilesaver, the challenges of educating consumers about oral hygiene, and the marketing strategies employed to raise awareness. The conversation also touches on the regulatory landscape, future growth targets, and the importance of convenience in oral care products.

Takeaways

Smilesaver eliminates 99.9% of harmful bacteria from oral devices.
The product has been thoroughly tested and validated.
Direct-to-consumer marketing is a key focus for Smilesaver.
Consumer education is crucial for changing cleaning habits.
Many people neglect proper care for their oral devices.
Smilesaver is designed for convenience and ease of use.
The oral care market is crowded and competitive.
Awareness and education are the biggest challenges.
The product is FDA registered and made in a certified facility.
Future growth includes expanding into retail markets.

Sound Bites

"We eliminate 99.9% of harmful bacteria."
"It's a spray. It's convenient."
"They don't care for them at all."

Chapters
00:00 Introduction to SmileSaver and Dennis Hanlon
02:10 The Science Behind SmileSaver
04:47 Targeting Consumers and Educating the Market
08:30 Challenges in Oral Device Care
10:42 Overcoming Adoption Barriers
12:46 Standing Out in a Crowded Market
15:03 Growth Targets and Future Plans
17:42 Innovations in Oral Health Technology
19:08 Regulatory Landscape and Future Challenges
20:22 Brand Messaging and Market Positioning
21:24 Conclusion and Future Aspirations