Marketing Analytics - BItrix 24
Автор: Chandra Kiran
Загружено: 2025-12-29
Просмотров: 7
This marketing analytics project was undertaken as part of an MBA academic assignment to analyze the marketing performance of Bitrix24, a comprehensive CRM and business management platform. The project focused on evaluating Bitrix24’s digital marketing strategies, customer acquisition channels, and user engagement patterns using analytical tools and marketing metrics. Key aspects included analyzing website traffic, lead generation performance, conversion funnels, customer segmentation, and campaign effectiveness. Insights derived from data analysis were used to assess brand positioning, improve targeting strategies, and recommend data-driven marketing decisions aimed at enhancing customer retention and overall marketing ROI.
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