How to Measure Adoption in the Crypto Ecosystem - Community Webinar

Curated blockchain data allows us to evaluate the adoption of new protocols, tokens, and projects.

This community webinar focuses on measuring key aspects of project and protocol activity, from user onboarding and retention to token distribution and the state of the builder ecosystem.

It walks through adoption analysis using Flipside tools and resources, both as a snapshot in time, and as an ongoing monitoring tool to support quick responsiveness to trend changes.

Hosted by GJ Flannery (Growth & Community) at Flipside and our speaker Marina, Community Analyst, the webinar covers the following:

-Using data to assess web3 project adoption is essential for making project decisions, responding to changes in trends, and communicating with stakeholders

-The onchain metrics needed to form a comprehensive picture of adoption include measures of user onboarding and involvement, token distribution, and builder activity

-With forkable queries, this presentation offers the building blocks to evaluate a broad picture of a crypto project’s adoption using Flipside, and to construct a monitoring dashboard for ongoing decision-making


About the speaker, Marina:

Marina Ghosh is a community relations consultant at Flipside Crypto, working with data analysts and builders to support their analysis quality and impact. She is also a core contributor on the board of MetricsDAO, a hub that connects web3 organizations with analytics experts, mentors, and onchain data enthusiasts.

She holds a Master’s degree in Economics from New York University as a Fulbright scholar, and a Master’s degree in International Public Policy as a graduate fellow at the Balsillie School of International Affairs.

Since first diving into blockchain analytics in early 2022, Marina has built dashboards, written about data-driven insights, and has put a lot of her focus on fostering and amplifying an ecosystem of data analysts, scientists, and builders to help scale the web3 impact of free and open blockchain data.

Find her on socials:

  / queriesdata  
  / marinaghosh  

Follow Flipside:

  / flipside-crypto  
  / flipsidecrypto  

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