Media Expert Paul Herdtner Explains How Financial Advisors Can Stand Out | The Deep Dive | S1 E16

In financial services, differentiation is key to success, so many financial advisors are left wondering how to stand out in the crowd. For some, telling their own stories via video, podcasts, and well-designed websites helps to accomplish that. But how—and where—to start? In this episode of The Deep Dive, host Jay Hummel talks with media expert Paul Herdtner of Avra Group Consulting on how to get a content plan off the ground.

Paul Herdtner is the founder of Avra Group Consulting, which collaborates with clients on a range of services, from PR and media training, to content creation and crisis management. Paul has married his two, distinct careers: The first one as a TV journalist, and then as a corporate communications executive specializing in the wealth/asset management industry. He’s a graduate of Syracuse University and resides in the Kansas City area.

00:00 Introduction
00:30 Paul's Background
02:17 How Advisors Can Stand Out
06:17 Should Advisors Do Podcasts?
09:02 What Are Advisors Not Paying Attention To?

Media Expert Paul Herdtner Explains How Financial Advisors Can Stand Out | The Deep Dive | S1 E16