Andy Follows Tips from Wes McDowell to Banish Bad Websites! (E101)

Ready to ditch dull, tech-speak websites and bring your brand story to life? In this episode, Andy demos his freshly revamped landing pages—crafted with a little help from marketing guru Wes McDowell—and Kirk is here for the ride (and some brutally honest feedback). We talk about the difference between features and benefits (hint: spellcheck is a feature, not sounding like a moron is the benefit), how to make your customer the hero, and why a “Hello, Automation-Loving Entrepreneur” greeting might be the key to hooking your audience.

We’ll also geek out over AI-generated blogs (yes, we’re cutting your writer’s block some slack) and reveal how Andy boosted his site traffic almost 20X by automating all the right moves. If you’ve ever felt stuck creating content, wanted a site that practically begs visitors to schedule a call, or simply love hearing two guys nerd out on marketing and automation, this episode is for you. Tune in, learn some top-tier website-building magic, and laugh at our terrible jokes in the process.

The ONLY Sales Page You Need to Make $10k/month:    • The ONLY Sales Page You Need To Make $10k/...  

Check out Wes McDowell: https://wesmcdowell.com/

Wes McDowell on YouTube: @WesMcDowellInc


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⌚ Looking for something specific?
00:00:00 - Introduction to Podcast and Setup
00:01:49 - Understanding Features vs Benefits
00:03:24 - Creating Effective Web Pages
00:04:38 - Overcoming Automation Challenges
00:06:07 - Building Credibility with Press Releases
00:07:44 - SEO Strategies for Higher Domain Authority
00:09:14 - Using Story Brand Methodology
00:10:42 - FAQs and Customer Engagement
00:12:12 - AI-Generated Blog Posts Explained
00:13:33 - Challenges in Writing SEO Content
00:14:41 - Automating Blog Creation Process
00:15:43 - Improving Traffic with AI Blogs
00:16:56 - Customizing Content for Clients
00:18:36 - Analyzing Tone and Style with AI
00:20:08 - Conclusion and Final Thoughts

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