Why Active Listening Is a Sales Superpower (Especially in Real Estate)

In this video, our Co-Founder & Chairman Jordan Samuel Fleming breaks down one of the most underrated - and most powerful - sales skills your team needs: active listening.

This is the difference between closing deals and killing them without even realizing it.

There’s a moment in nearly every sales call where a lead quietly tells you what they really want.

But it rarely comes out directly. It’s buried in a story. A hesitation. A shift in tone. And if your rep isn’t tuned in, they bulldoze right past it.

That’s where deals die.

In this video, I talk about:

What active listening really means (it’s not just waiting to talk)

How it changes the way sellers respond to your reps

A real example where a deal was lost just because the agent didn’t hear what mattered

And how this simple shift can turn conversations into contracts

If you're building or training a team for your real estate investment business, this is a must-watch.

This is just one of the many topics I cover in my new book:

Click. Call. Scale. - The Real Estate Investor’s Ultimate Phone System Playbook

It’s packed with practical strategies to help you:

Train better sales teams
Build trust faster
Close more deals
And scale your REI business with confidence

The book launches in just a few weeks. If you want one, just drop “book” in the comments

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