The Power of Reinvention: How Vision Redefined a CEO’s Purpose with Michelle Bockman

Reinvention often begins with a single moment that changes how we see our lives and the impact we want to make. Michelle Bockman, CEO of KeraLink International, shares her story and it reminds us what can happen when vision and purpose align.

Michelle’s story is one of true reinvention. After building a remarkable corporate career across Fortune 100 companies and Silicon Valley startups, she found herself at a crossroads. Around that same time, life threw her an unexpected curveball, she lost the central vision in her right eye due to a rare condition. During her treatment, doctors also discovered cancer in her other eye.

What happened next changed everything. While Michelle regained her full 20/20 vision after treatment at Johns Hopkins, the experience opened her eyes (literally and figuratively) to a new calling, leading KeraLink International, a nonprofit focused on ending preventable blindness around the world.

Michelle has completely reimagined what a modern nonprofit can be. She’s built an ecosystem that includes:

Community Programs that bring eye screenings and care to underserved areas.
KeraX Venture Studio, developing affordable eye-care technologies that can be used anywhere in the world.
KeraLink.com, an eyewear brand where 100% of the profits go right back into funding care.
One of my favorite parts of our conversation was hearing how they’re training women health workers in India who go door-to-door to help families get care. These women are finding new confidence, independence, and purpose creating ripple effects that go far beyond vision care.

“When vision meets purpose, everything becomes clear.” — Michelle Bockman

Michelle’s story is a powerful reminder that reinvention is about embracing unexpected opportunities and being open to possibilities.

Action Step: Take a quiet moment this week to ask yourself: What part of my story is ready to be seen in a new light? Sometimes clarity begins when we give ourselves permission to look again.

About Michelle Bockman:

Michelle Bockman is President & CEO of KeraLink International, a nonprofit focused on reducing corneal blindness globally by expanding eye care accessibility. With 25+ years of leadership at Fortune 100s and Silicon Valley startups, she brings strategic vision and a passion for innovation to her mission-driven role.

Find out more:

  / michellebockman  

https://keralink.org

LinkedIn:   / keralink-international  

YouTube:    / @keralinkinternational  

Instagram:   / keralink_international  

Facebook:   / keralinkintl  

Keep shining your light bright. The world needs you.

Connect with Natalie Benamou

Natalie Benamou is Founder of HerCsuite®, the first professional women's network infusing AI into courses, masterminds for women leaders, board directors and entrepreneurs. She also serves as President and CEO of HER HEALTHX, a nonprofit bridging the care communication gap and improving health outcomes for women.

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