Do Small Businesses Really Need Expensive Attribution Tools? [Google & Meta Ads Analysis]

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Are pricey third-party attribution tools like WickedReports, Hyros, Triple Whale, and Northbeam necessary for small businesses?

In this video, we dive into whether small businesses with modest ad budgets get enough value from high-cost attribution software or if these tools end up being costly distractions. We’ll discuss the Media Efficiency Ratio (MER) as a practical metric and share insights from our experience with a UK-based pregnancy fitness startup, where we saw that focusing on ROI and efficient media buying strategies brought more value than extra tools.

Learn how Google Ads and Meta Ads can be evaluated effectively with simpler methods, get practical tips on scaling ad spend wisely, and see if Guided PPC’s approach might help your business save while growing.

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