Is Cold Outreach Dead? The Secrets of Multi-Touch B2B Marketing

Is your marketing funnel built to last?

I spoke with Chris Rodriguez on the latest episode of The PowerTalk Show, and he revealed how his agency, iExcel.co, builds "well-oiled machines" that stand the test of time.

Chris shared some incredible truths about B2B marketing in the age of AI:

✅The Right Way to Use AI: Why AI is a tool, not a replacement for strategy.
✅SEO vs. G.E.O.: The new rules for optimizing content for AI-powered search engines.
✅The Human Touch: The critical balance between AI automation and the customer experience.
✅Multi-Touch Marketing: How to succeed with cold outreach and LinkedIn prospecting.
✅Building a Lasting Funnel: A real-world success story that’s been running for five years.
✅Leadership & Perseverance: Chris’s journey from solo practitioner to empowering leader.

This episode is a must-watch for entrepreneurs, B2B marketers, SaaS founders, and anyone looking to master the art of demand generation in the AI era.

Don't miss Chris's invaluable insights and practical wisdom!

If you're interested in featuring as a guest on The PowerTalk Show and spreading your product/service or brand across our audience, please reach out to us on [email protected].

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