The Right Time to Reduce Amazon Ad Spend (8 Critical Reasons)
Автор: My Amazon Guy
Загружено: 2021-10-12
Просмотров: 7742
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Amazon PPC experts often focus on increasing sales and reducing ACoS, but when should you lower your PPC budget? In this video, Steven Pope from My Amazon Guy shares 8 crucial reasons why cutting ad spend can actually improve your business performance.
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Timestamps:
00:00 - Intro: When Should You Lower PPC Budgets?
00:55 - #1: Going to Stock Out
02:06 - #2: No Sales After Multiple Clicks
06:31 - #3: Running Ads for 90 Days Without Profit
09:37 - #4: PPC Bids Are Too High
10:48 - #5: Out of Season Products
11:28 - #6: Diminishing Returns on Ad Spend
13:56 - #7: Finding Better Ad Results Off Amazon
14:58 - #8: Switching to Better Ad Campaigns Inside Seller Central
16:43 - Why Ads Don’t Display: Banned Products & Irrelevant Keywords
18:37 - Final PPC Optimization Thoughts & Amazon Advertising Strategy
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