Concerts boost Kaohsiung to Taiwan’s top travel destination｜Taiwan News

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Kaohsiung welcomed 69.23 million visitors last year, the most in Taiwan. Events large and small were the biggest draw, including the New Year’s Eve concert, Kaohsiung Wonderland, and Cijin Kite Festival. That’s not to mention the enormous business opportunities brought by hosting major concerts. Hotels have seen the benefits with significant increases in occupancy rates. Travelers themselves are also impressed with the changes they’ve seen in the southern port city.

Pop star Jeannie Hsieh headlines Kaohsiung’s festivities to welcome 2024.

Kaohsiung Wonderland was a sensation around Taiwan, and 9 million people came to see the adorable yellow ducks. In the summer, families flocked to the Cijin Kite Festival.

Thanks to these events, Kaohsiung is on people’s radar more than ever before. And that’s in addition to the crowds who take the light rail to the Pier 2 Art Center every day.

Chen Pei-yi
FTV reporter
Kaohsiung regularly holds all sorts of arts and cultural events, attracting lots of visitors. Concerts are an especially big draw.

In 2023, Kaohsiung hosted 117 concerts. By last year, that had increased to 157. Domestic and foreign bands alike have graced stages in the city, even drawing fans from abroad. Hoteliers say they can see the effect from occupancy rates alone.

Lien Hsiao-chi
Fullon Hotel marketing associate
Occupancy increased 30% in 2023 and 13% in 2024. In the first quarter of this year, it’s already increased by nearly 50% from the same period in 2022.

Liu Chia-chen
Howard Plaza Hotel marketing manager
The hotel also offers package tours in conjunction with events in the city, which in turn has boosted occupancy rates by 10 to 20% or more over the past few years.

Local business owners are also feeling the benefits of this recent influx of tourism.

Lin Chih-hung
DPP Kaohsiung City Councilor
More people means more spending. All kinds of industries are making money. It turns out that the city government led by Chen Chi-mai is really making Kaohsiung richer.

Huang Wen-yi
DPP Kaohsiung City Councilor
Some people have trouble accepting all the achievements from these past few years. They don’t want to admit the massive advances in Kaohsiung’s tourism industry. But the people of Kaohsiung know it to be true.

Kaohsiung was even named among the top 10 travel destinations in the world, the only place in Taiwan to make the list.

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