Bold Faith, Creative Evangelism: Luke Greenwood on Reaching Today’s Global Youth Culture

🔥How do we reach the lost generation waiting just beyond the walls of the church, longing for hope they don’t know exists?”

✨ Episode Summary
In this episode of the Lausanne Movement Podcast, Jason Watson sits down with Luke Greenwood, European Director of Steiger International, to unpack what it means to bring bold faith and creative evangelism into the heart of today’s global youth culture. From his journey as a missionary kid in Brazil to leading gospel movements across European cities, Luke shares powerful stories, practical strategies, and a passionate call to reach the next generation who feel distant from traditional church.

✅ Main Points & Key Takeaways
Luke’s Personal Calling: How growing up in a missionary family and discovering a passion for secular youth shaped his mission.
The Global Youth Culture Challenge: Understanding why many young people say, “I’m not religious,” and how that mindset shapes evangelism.
Creative Evangelism Tactics: Innovative ways Steiger uses music, street art, community housing, and public events to open gospel conversations.
Balancing Salt and Light: Luke’s insights on staying holy and distinct while boldly engaging secular spaces.
Practical Steps for Listeners: How to start small—through prayer, listening, and simple outreach initiatives—to reach secular youth in your own city.
Rooted in the Local Church: Why all creative evangelism must stay connected to local congregations for long-term discipleship and impact.

📣 Call to Action
👉 Feeling inspired? Share this episode, subscribe to the Lausanne Movement Podcast, and leave a review so others can discover practical ways to reach the next generation.
If you’re sensing a call to mission, explore Steiger’s resources-or consider stepping into their mission school for hands-on training!

🔗 Links & Resources
Steiger International Website: www.steiger.org
Steiger Resources Library: steiger.org/resources
Luke Greenwood’s Book: Global Youth Culture
Street Evangelism Handbook: steiger.org/resources
Bible Studies for the Non-Religious: steiger.org/resources
Is There More? Website for Seekers: istheremore.info
Steiger Mission School Info: steiger.org/sms
Connect with Luke on Instagram: @lukejgreenwood
Follow Steiger International on Instagram: @steigerinternational

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Guest Bio
Luke Greenwood is Europe Director for Steiger International, author of Global Youth Culture: The Spiritual Hunger of the Largest Unreached Culture Today, and frontman of the evangelistic band The Unrest. Raised as a missionary kid in Brazil, he’s passionate about creative evangelism and training believers to boldly reach secular youth across Europe and beyond.

00:00 Bold Faith, Creative Evangelism: Luke Greenwood on Reaching Today’s Global Youth Culture
01:29 Welcome and Introduction
02:45 Luke Greenwood's Early Life and Missionary Background
04:21 Joining No Longer Music and Early Mission Work
06:42 Building a Global Mission
07:29 Reflections on Growing Up in a Missionary Family
13:03 The Importance of Calling in Ministry
15:39 Encouraging Young People to Embrace Their Calling
20:12 Balancing Holiness and Relevance in Mission Work
27:31 Evangelistic Ministry Styles
28:20 Challenges in Modern Evangelism
29:16 Inspiring Church Leaders
29:58 Balancing Local Church and Missions
31:08 Reaching Secular Culture
34:20 Innovative Evangelism Approaches
35:25 Training and Equipping Missionaries
37:03 Creative Evangelism Examples
43:00 Connecting Evangelism to Discipleship
46:03 Encouragement and Resources for Young Missionaries
49:31 Final Thoughts and Prayer