Adam Brotman & Andy Sack on Becoming an AI-First Business and Future-Proofing | Technovation 995

“The genie is out of the bottle”

In this episode of Technovation, host Peter High speaks with Adam Brotman and Andy Sack, co-CEOs of Forum3 and co-authors of AI First: The Playbook for a Future-Proof Business and Brand. Adam is a former co-CEO of J.Crew and Starbucks Chief Digital Officer, while Andy is a longtime entrepreneur, VC, and former advisor to Satya Nadella at Microsoft. Together, they’re helping executives and brands navigate the unprecedented opportunities and risks of generative AI.

They discuss lessons from their book, including their conversations with thought leaders like Sam Altman and Bill Gates, the imperative of becoming an AI-first company, and why future-proofing requires both agility and principled leadership. Adam and Andy also share practical advice on building an “AI council,” experimenting at all levels, and keeping pace with a technology that’s reshaping work, society, and competition.

00:00 Introduction to AI in the Workplace
00:24 Meet the Guests: Adam Brotman and Andy Sack
01:22 The First Serialized Book by HBR Press
03:01 Insights from Industry Leaders
04:13 The Evolution of Technology Waves
07:42 The Impact of AGI on the Future
13:23 Adapting to AI: Practical Advice
19:10 Case Study: Moderna's AI Transformation
21:40 Cross-Functional Collaboration in AI
25:55 CEOs Embrace AI First Strategies
26:14 Balancing AI and Human Concerns
27:25 Future Proofing in a Rapidly Changing World
28:26 Technological Advancements and Their Impacts
32:00 The Need for Agility in Organizations
33:05 AI's Role in Business Transformation
39:04 The Existential Threat of AI
43:45 Geopolitical Implications of AI
47:59 AI as a Co-Founder
51:29 Optimism and Future Prospects

🎧 An audio-only version of this interview is available as episode 995 of Metis Strategy’s podcast, #Technovation with Peter High.

🌍 Learn more: https://www.metisstrategy.com/technov...

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