Amazon Negative Keywords: RIGHT Way to Find and Add Negatives to Boost ROI & Stop Wasting Ad Spend

Targeting the right keywords is crucial for online advertising. They serve as the bridge between what shoppers search for and the advertised products. Keywords determine when and where your ad appears in search results. By selecting relevant keywords, you ensure that your ads reach shoppers actively searching for products similar to yours, increasing the chances of conversions.

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Irrelevant search terms can be a concrete wall in front of your business goal, By adding irrelevant search terms as negative you can prevent waste spending. Negative keywords play a crucial role in the success of Amazon PPC campaigns by controlling which search queries do not trigger your ads. This helps to improve campaign efficiency and profitability.

Here in this video, we are showing how negative keywords work, types of negative keywords, and search terms reports analysis. From this video, you will have a good idea of which search term keywords should be added as negative.

Here are the key points discussed in the video.

✅Types of Negative keyword
✅Necessity of Negative Keywords and Types
✅Work Process of Negative keyword
✅Search Term Report Analyzation

Using negative keywords effectively ensures your Amazon PPC campaigns:

Focus on high-quality traffic
Minimize irrelevant clicks
Improve ad performance
Drive better financial outcomes
Negative keywords are a fine-tuning tool that, when managed correctly, can transform a good campaign into a highly efficient one.

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Produced by: Team Ecomclips


Time Stamps:

🔹 00:00 - Introduction
🔹 00:25 - Negative Keyword types and work procedure
🔹 02:00 - Search Terms report analyzation
🔹 05:45 - Outro


Amazon Negative Keywords: RIGHT Way to Find and Add Negatives to Boost ROI & Stop Wasting Ad Spend


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