How We Built a Million-Dollar Candle Business in 3 Years

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Is it possible to build a million-dollar candle business in just a few years? In this video, I break down exactly how we grew our candle brand to $1,000,000+ in sales—what worked, what didn’t, and what we’re focusing on next.

I’ll cover:
✔️ The key revenue streams that got us here (wholesale, retail, online, markets, and more)
✔️ The biggest mistakes we made and what we learned
✔️ Why fundraisers and corporate orders have been game-changers
✔️ The real numbers behind our sales, expenses, and profit
✔️ What I would do today if I needed to make $1,000 fast


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We use Inventora to calculate our Cost of Goods - https://www.inventora.com/?via=sabastian

ToAuto is our trusted Candle Melter brand - https://toautomelter.myshopify.com?sc...

00:00 Introduction and Purpose
00:24 Backstory and Motivation
02:40 Breaking Down the Million Dollar Sales
03:36 Cost of Goods and Overhead
05:45 Payroll and Business Structure
06:56 Marketing and Donations
14:16 Online Sales and SEO Importance
23:45 Mobile Pouring Parties
29:28 Market Sales and Tips
33:30 Evaluating Market Fit for Your Products
34:36 Leveraging Social Media for Business Growth
40:01 The Importance of Follow-Up in Wholesale
42:32 Maximizing Sales Through Online Marketplaces
54:00 Exploring Private Label and Custom Orders
59:29 Fundraisers: A Key Revenue Stream
01:04:40 Final Thoughts and Business Tips