The $5M Festival That Ends in Flames

Valencia’s Las Fallas Festival is one of Spain’s most fiery art traditions, a celebration of Saint Joseph where towering handcrafted sculptures, or ninots, are built over months, only to be set ablaze. Blending satire, art, community, and centuries-old custom, it’s a spectacle like no other. In this video, we follow artists Pepe and Marina Puche as they complete their monumental falla, Cupid’s Problems, before it meets its fiery end...

00:00 Introduction
00:42 What's Fallas de Valencia?
01:19 Meet the Puche Family
02:03 Why they do it?
02:36 Cupid has problems
03:13 The Ones Saved from the Fire
03:58 The great burn!

Executive Producer - Rosie Tomkins
Lead Producer - Alberto Chelleri
Camera - Alberto Chelleri & Juan Carlos Fita Planells
Editer - James Rayner

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