【深度】从消费看中国: 新消费时代

从粮票时代对物质的渴望，到如今“情绪价值”的买单，中国消费者走过了75年波澜壮阔的消费历程。本期视频将以深度记录的形式，带你穿越70多年的衣食住行，见证中国消费社会的每一次蜕变。

我们将从物质匮乏的计划经济时期，到改革开放后的“三大件”体面生活，再到互联网驱动下的个性化消费觉醒，直至当前经济下行中“情绪消费”的兴起。视频将详细阐述消费单位如何从集体转向家庭，再到个人；消费动机如何从功能满足演变为身份认同，最终落脚于内在的情绪安放。你将理解经济发展、人口流动和城市化进程如何与个体意识的觉醒深度交织，共同塑造了今天这个多元、分层且充满挑战的“新消费时代”。

看完这个视频，你将洞察中国消费者的深层心理变化，以及品牌和企业如何在这个复杂多变的消费世界中寻找新的连接点。

#china #chinaeconomy #消费 #投資 #chinahistory #中国 #新消费 #股市 #documentary

00:00 - 01:22 Intro - 不同时代的梦想
01:23 - 04:00 1950-1978: 生存期
04:01 - 06:39 1978-1992: 体面期
06:40 - 10:55 1992-2007: 升级期
10:56 - 14:42 2007-2020: 个性期
14:43 - 18:32 2020至今：情绪疗愈期
18:33 - 19:59 结语：75年的愿望进化纶

From the era of ration coupons and material scarcity to today's focus on "emotional value," Chinese consumers have traversed a magnificent 75-year journey of consumption. This in-depth documentary will take you through over seven decades of changes in clothing, food, housing, and transportation, witnessing every transformation of China's consumer society.

We will journey from the planned economy era of material scarcity, through the "three major items" for a decent life after the reform and opening-up, to the awakening of personalized consumption driven by the internet, and finally to the rise of "emotional consumption" amidst current economic headwinds. The video will detail how the unit of consumption shifted from collective to family, then to individual; and how consumption motives evolved from functional satisfaction to identity recognition, ultimately settling on internal emotional fulfillment. You will understand how economic development, population mobility, and urbanization processes are deeply intertwined with the awakening of individual consciousness, jointly shaping today's diverse, stratified, and challenging "new consumption era."

After watching this video, you will gain insights into the profound psychological changes of Chinese consumers and how brands and businesses are finding new connection points in this complex and ever-changing consumer world.