3 Sales Phrases That Close Leads Fast

Stop blowing your sales calls.

In this episode, Tom breaks down his 6 go-to sales phrases that instantly shift the power dynamic and help you close more deals. These aren’t manipulative tricks, they’re battle-tested mindset resets that keep you from sounding desperate when a prospect pushes back.

Plus, he shares bonus “kill shot” lines to disarm objections and gain the upper hand.

Whether you’re new to sales or a seasoned vet, these phrases will change how you sell forever.
It’s time to take control of the sales conversation and stop giving your power away.


⏱ Timestamps:
[0:00] – Intro: Stop blowing your sales calls
[0:50] – Phrase #1: “Sounds like this might not be a fit” — flip the frame, stop being needy
[1:45] – Phrase #2: “What do you think we should do next?” — shift the pressure to the prospect
[3:35] – Phrase #3: “Here’s what saying yes gets you” — future pace the value
[4:42] – Phrase #4: “If this were my home, here’s what I’d do” — position yourself as a trusted consultant
[7:05] – Phrase #5: “What’s most important to you about this project?” — uncover true motives
[8:52] – Phrase #6: “Do you want the cheap version or do you want it done right?” — call out budget head trash
[9:48] – Wrap-up & Tom’s sales book Sell Unafraid


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📕 SELL UNAFRAID – The Sales Book Every Contractor Needs
If you’re tired of losing bids, discounting your prices, and wondering why your phone’s not ringing, it’s time to get your head right. In Sell Unafraid, Tom gives you the mindset, discipline, and straight-up sales strategies to win more jobs and charge what you’re worth.

🛒 Get your copy now on Amazon → https://sellunafraid.com/

Stop waiting for “the perfect lead”, start selling like your family’s future depends on it… because it does.
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Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.

The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.



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