The Invincible Business of Diners

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Fluffy pancakes, sunny-side eggs, crispy bacon, golden hash browns with buttered toast and coffee. For decades, diners have specialized in serving not just the hearty American breakfast but also classics like burgers, waffles, milkshakes, soup, and pie. Due to their sustained popularity and depiction in TV & film through generations, diners have become so ingrained into American culture that they’ve become iconic establishments over the world.

While every industry is evolving, diners are the rare example of a business that's been invincible to change. While the restaurant industry has gravitated towards off-premise dining, originality, and automation, diners have remained consistent since the 1940s with huge menus, staying open 24/7 or into the late night, traditional service with pen and paper, simple comfort foods, and an accepting atmosphere.

At a diner, there are no reservations, no VIPs, no private areas, no policies, no minimums, and no judgment. In this episode, we’ll cover the invincible business of the American diner and analyze the 3 biggest chains in the world - Denny’s, Cracker Barrel, and IHOP - who each have their own strategy and go after customers in different ways.

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0:00 A Culinary & Cultural Oasis
6:43 America's Diner
15:50 Old Country Roads
21:35 Rooty Tooty Fresh 'N Fruity