Free webinar: Football Business, data analysis in decision making

Is it possible to turn a modest team into a league champion with the help of data? Is it possible to find the player that our team needs through data analysis? By big data we mean the storage of large volumes of data and, above all, the procedures used when converting data into information that facilitates decision-making. In football, every move counts; in football business, every decision can make the difference. Dr. Seitz will explain to us how clubs can take advantage of this methodology.

Biography:

Oliver Seitz is head of sports data science & analytics at Club Athletico Paranaense. Dr. Seitz worked previously as a consultant and as a lecturer in football business at the UCFB in London in partnership with the FA. Prior to moving to London, he lived in Brazil, working as the head of marketing at Jacquet Brossard, a French multinational consumer goods company, and previously as head of marketing of Coritiba Football Club, during which time, in 2012, he was awarded the Best Overseas Marketing Campaign award at the Football Business Awards in London. Dr. Seitz holds a PhD in football business from the University of Liverpool and is a professor of the Master in Football Business in partnership with FC Barcelona.