How I'd Start A Photography Business From Scratch in 2025

Here's how I'd start & market a brand new photography business today if I were starting from zero in 2025. Starting or rebranding your photography business? This is for you.

Starting a photography business isn't easy, but it can be a LOT of fun if you do it the right way. Or if you don't know what you're doing, can take years to get up and running while you stay stuck on struggle street, not knowing why you're not getting any photoshoots or bookings.

Over the years I've had the chance to start and do the marketing for new photography businesses several times in several different countries, as well as hear from other friends & photographers in the industry who are trying different tactics with their marketing and business growth.

This video marketing tutorial is a roadmap for any new photographers or photographers who are stuck in their marketing and don't know how to get clients when you're just starting out.

0:00 - Intro
0:52 - Why Listen To Me
1:43 - Your Unique Niche & Perfect Avatar
5:05 - Portfolio & Testimonials Are Everything
9:48 - WHO not HOW
14:44 - Find the GAP
19:13 - Less not more
22:22 - Go ALL IN on ONE strategy
23:15 - Your #1 Action Item

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🔥📸 *COMPLETE GEAR LIST* 📸🔥
Here Is My Complete List Of ALL The Gear & Software I'm Using 💪💪
If you click these links I might earn a little commission to fuel my coffee habit—no extra cost to you, just my appreciation!

📷 PHOTO GEAR
Camera: Sony A7IV 📸https://amzn.to/4hCGC8m
Main lens: Tamron 35-150 f2-2.8 🔥https://amzn.to/3AA0S9Y
Wide Prime: Sony 28mm f2.0 📏https://amzn.to/3YI9pPY
Portrait Prime: Sony G 50mm f1.8 💫https://amzn.to/4hFTI4M
Ultra Wide: Sony G 16-35mm 2.8 🌅https://amzn.to/3YDUI0n
My must-have filter: Neewer magnetic CPL ☀️https://amzn.to/3YC8MaR
Must-have filter #2: Neewer 1/8 strength BlackMist filters 🎨https://amzn.to/40C7e36
Travel Tripod: Leofoto MT-03 https://amzn.to/3YWm3fF
Camera Bag: Shimoda Explore 25L V2.0 🎒https://amzn.to/4fAaPDa
External Flash: Yongnuo YN560 III Wireless Flash Speedlite ⚡https://amzn.to/3Cc6NSX
Constant Light: Aputure Amaran AL-ME 💡https://amzn.to/3YWOpqa


💻 *PHOTO BUSINESS SOFTWARE*
Photography Website / Webhost: Pixieset 🌐https://pixieset.com/ref/gml9ltob8N
Client Galleries: Pixieset 🖼️https://pixieset.com/ref/gml9ltob8N
Albums & Prints: Pixieset 📚https://pixieset.com/ref/gml9ltob8N
Client Calls: Zoom Pro 🗣️https://zoom.us/

💻 *COMPUTER/EDITING*
16-inch MacBook M1 Pro + 16GB RAM 🍏https://amzn.to/40ENigg
27-inch Apple Display 🖥️https://amzn.to/4fxT4UQ
Culling Images: Photo Mechanic 📸https://home.camerabits.com/
Editing (Initial Edits): Imagen AI ✨https://imagen-ai.com/?ref_id=616913675
Editing (Final tweaks + polish): Adobe Lightroom Classic 🎛️https://adobe.prf.hn/click/camref:101...
Blog Writing: ChatGPT 📝https://openai.com/index/chatgpt-plus/
Getting Published: TwoBrightLights 🌟https://www.twobrightlights.com/


🎨 *PRESETS*
ImagenAI with custom profile trained on 10k+ of my edits 📥https://account.imagen-ai.com/bundle/...


🔒 *BACKUPS*
Pixieset for final client images 💾https://pixieset.com/ref/gml9ltob8N
Samsung 2TB SSD for RAWs current year 🗃️https://amzn.to/48I5JCx
Cheapo 4TB External HDD for backup of all SELECTS at the end of the year 🛡️https://amzn.to/48I5APv


📹 *YOUTUBE GEAR*
Panasonic S5 🎥https://amzn.to/3Z0dP5h
Sigma Art 35mm f1.8 📏https://amzn.to/3YCdh57
Elgato Prompter 🖥️https://amzn.to/4ffFdTr
Elgato Foot Pedal 👣https://amzn.to/3UGlwvQ
Leofoto MT-03 Tabletop Tripod 🗂️https://amzn.to/3YD8QXY
Elgato Camlink 4k 🎞️https://amzn.to/4ffzQ6Y
DJI Osmo Pocket 3 for YT Shorts + Travel ✈️https://amzn.to/3YI20Ag


*🎤 AUDIO*
Deity D4 plugged directly into Camera 🎙️https://amzn.to/3AFB5gs
1/8 inch extension to plug mic into camera 🔌https://amzn.to/3YXAwrK
Cheap micstand overhead as a boom arm for Deity D4 📏https://amzn.to/3O5IMj3
Shure MV7 for travel/loud environments, plugged directly into computer 🚀https://amzn.to/3NZzBkd

💡** LIGHTING**
Falconeyes RX18TDX (Keylight) 💡https://amzn.to/4fesIaT
Ring light above camera (Catchlight) 💍https://amzn.to/4hFomLt
Neewer CB100C (Background Light) 🕯️https://amzn.to/3UH6QfW
Wiz Smart LED RGB Bulbs (Lamp, atmosphere lights) 🌈https://amzn.to/3UJsReh

These same tips apply to any kind of photography marketing
-Wedding Photography Marketing
-Family Photography Marketing
-Corporate & Commercial Photography Clients
-Outdoor & Travel Photography Bookings

You name it.

#photographybusiness #photographymarketing #photographyclients