EP 21: Mary McCahon, Verint, xAWS
Автор: AR Chat
Загружено: 2025-12-09
Просмотров: 34
In this episode of #ARChat, Mary McCahon from Verint discusses the evolving landscape of Analyst Relations (AR) and Public Relations (PR). She shares her journey from AWS to Varent, emphasizing the importance of integrating AR and PR for strategic advantage. The conversation highlights the role of independent analysts, the significance of reporting structures, and the future direction of AR as a central component of business strategy. Mary advocates for a more educated approach to AR, where analysts not only provide insights but also help shape marketing strategies.
00:00 Introduction to AR Chat and Guest Introduction
02:40 Mary's Journey into Analyst Relations
05:23 The Intersection of AR and PR
08:20 The Role of Independents and Boutiques in AR
11:00 Strategic Insights from Analysts
14:06 The Importance of Reporting Structure in AR
16:46 The Future of Analyst Relations
25:17 Conclusion and Key Takeaways
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