ChatGPT vs Amazon? OpenAI’s Agentic Commerce Just Changed Everything

OpenAI just launched Instant Checkout inside ChatGPT — letting users in the U.S. buy from Etsy and over 1M Shopify merchants without ever leaving the chat. Powered by Stripe and the new Agentic Commerce Protocol, this open-source system transforms ChatGPT into a full shopping interface. No redirects. No extra steps. Just ask, discover, and buy. With major implications for Amazon, Flipkart, and Google Search, this could spark a new $10–20B commerce supercycle. In this video, we break down how it works, what it means for global e-commerce, and why India could be next.

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