Unlocking the Secrets of Online Experimentation with American Express | Fireside Chat
Автор: Global Outreach & Extended Education (GOEE)
Загружено: 2025-12-03
Просмотров: 236
Thought Leader:
Dr. Anson Park is a Principal Technical Program Manager at Oracle Cloud Infrastructure, specializing in AI/ML workloads and strategic customer initiatives. With a background in the Air Force and a Ph.D. in Industrial Engineering, Anson has held roles at American Express, NortonLifeLock, and Arizona Public Service, focusing on data science and operational analysis.
Edgar Hassler is a Senior Data Scientist at Gen Digital (formerly NortonLifeLock and Avast), where he leads machine learning projects and experimentation efforts. With over a decade of experience at companies like American Express, Ziff Davis, and L3 Warrior Systems, Edgar specializes in statistical modeling, predictive analytics, and experimental design.
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Topic Overview:
Discover how "Online Controlled Experimentation and Analysis" (OCEAN) helps companies optimize features and enhance customer journeys. Learn about challenges like user behavior unpredictability, privacy compliance, and leadership biases while exploring power analysis, Bayesian methods, and response adaptive sampling. See how demographics, device usage, and geography refine online experiments for e-commerce and subscription models.
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