Marketing Unlocked: Creating Customer Value & Engagement | Engage, Delight & Deliver! Lec.1

Welcome to your MBA journey into the exciting world of International Marketing! 🌍✨
In this 30-minute power-packed session, we break down Chapter One from Marketing: An Introduction (7th Edition) by Armstrong and Kotler — focused on Creating Customer Value and Engagement.

✅ In this video, you’ll learn:

What customer value really means and why it's the heart of successful marketing.

How customer engagement is reshaping marketing strategies around the globe.

A clear and simple outline of the 5 essential steps in the marketing process:

*Understanding the marketplace and customer needs and wants

*Designing a customer-driven marketing strategy

*Constructing an integrated marketing program

*Building profitable relationships and creating customer delight

*Capturing value from customers to create profits and customer equity

🌟 Whether you're studying for your MBA, strengthening your marketing skills, or curious about how top companies win loyal customers, this video gives you a crisp, clear, and actionable understanding of modern marketing fundamentals — all through the lens of Armstrong and Kotler's trusted framework.

📚 Perfect for:

MBA students

Marketing enthusiasts

Business professionals

Entrepreneurs

👉 Hit Like, Comment your thoughts, and Subscribe for more MBA modules and marketing deep-dives!

Kind regards,
Dr. Ayman Mazhar