Marketing Unlocked: Creating Customer Value & Engagement | Engage, Delight & Deliver! Lec.1
Автор: Dr. Ayman Mazhar
Загружено: 2025-04-25
Просмотров: 125
Welcome to your MBA journey into the exciting world of International Marketing! 🌍✨
In this 30-minute power-packed session, we break down Chapter One from Marketing: An Introduction (7th Edition) by Armstrong and Kotler — focused on Creating Customer Value and Engagement.
✅ In this video, you’ll learn:
What customer value really means and why it's the heart of successful marketing.
How customer engagement is reshaping marketing strategies around the globe.
A clear and simple outline of the 5 essential steps in the marketing process:
*Understanding the marketplace and customer needs and wants
*Designing a customer-driven marketing strategy
*Constructing an integrated marketing program
*Building profitable relationships and creating customer delight
*Capturing value from customers to create profits and customer equity
🌟 Whether you're studying for your MBA, strengthening your marketing skills, or curious about how top companies win loyal customers, this video gives you a crisp, clear, and actionable understanding of modern marketing fundamentals — all through the lens of Armstrong and Kotler's trusted framework.
📚 Perfect for:
MBA students
Marketing enthusiasts
Business professionals
Entrepreneurs
👉 Hit Like, Comment your thoughts, and Subscribe for more MBA modules and marketing deep-dives!
Kind regards,
Dr. Ayman Mazhar
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