Not a sign from the Universe, just a retargeted ad- Olga Petrova, Senior ML Engineer - Criteo

🔥 How do Deep Learning models improve the prediction of user actions in online advertising?
🔥 What are the major technical challenges encountered when training models on billions of data points, and how does Criteo overcome them?
🔥 How does Multitask Learning represent a "game changer" for managing and improving the efficiency of prediction models?

Olga Petrova Senior ML Engineer from Criteo, a global ad-tech company specializing in personalized retargeting, explains how deep learning is revolutionizing real-time bidding in online advertising. This presentation delves into the intricate world of programmatic advertising, where decisions are made in under 10 milliseconds to display the most relevant ads to users. Learn about the evolution from traditional machine learning to advanced deep learning models and the shift towards Multitask Learning.

The discussion highlights the challenges of processing billions of data rows with hundreds of features and managing 10 million+ inferences per second. It details how Criteo leverages PyTorch and NVIDIA Triton for its predictive bidding engine, achieving significant performance

Did you know that the ads you see online are the result of real-time auctions, where decisions are made in milliseconds to show you the most relevant content, like an ad for "Stranger Things" just before its new season?

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🎬 CHAPTERS
00:00:00 Introduction to Predictive Bidding and Deep Learning
01:15:00 Understanding Real-Time Bidding and eCPM
05:02:00 Technical Challenges of Deep Learning for Bidding
08:16:00 The Evolution to Deep Learning and Multitask Learning
09:32:00 Model Architecture and Hyperparameter Optimization
14:58:00 Training Strategies and Continual Learning
16:38:00 Criteo's Tech Stack
17:50:00 Results and Impact of Deep Learning in Production

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TITLES AND HASHTAGS ===
Deep Learning for Predictive Bidding: Criteo's Strategy #DeepLearning #AdTech #PredictiveBidding #MachineLearning
Real-Time Bidding Revolution with Multitask Learning at Criteo #RTB #MultitaskLearning #DataScience #AI
Criteo: Optimizing Advertising with PyTorch and NVIDIA Triton #AdOptimization #PyTorch #NVIDIATriton #BigData

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