How To Create Amazon Advertising Campaigns in Seller Central (Step-by-Step) Beginner PPC Guide 2023

Discover the latest strategies in our 2024 edition of How to Sell on Amazon:    • How to Sell on Amazon FBA for Beginners (C...  


If you’re new to Amazon, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.

In this video, we’ll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:

0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!

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