Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.

Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage.

We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.

Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?

This episode is part founder therapy, part growth masterclass — and 100% worth your time.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00-3:00 — Francis’s journey: chef, bonsai fan, ecommerce founder
3:00-6:00 — Balancing passion with business hustle
6:00-10:00 — Using outside help to scale smarter
10:00-13:00 — Why vendor trust matters big time
15:00-30:00 — Real talk: overcoming tough business challenges
30:00-34:00 — From hobby to full-on business grind
36:00-38:00 — COVID pivots and tough lessons
38:00-40:00 — Marketing’s fast lane: adapt or get left behind
40:00-43:00 — Retail vs online — who’s winning?
43:00-50:00 — AI’s role in ecommerce’s future
50:00 — Empathy & care: how GS Plant Foods grows more than plants

🦡 Resources & Links

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Where to find Michael, Michael Erickson Facchin
  / michael-erickson-facchin  
Check out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.
https://www.gsplantfoods.com
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Francis Leger
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno