Asch Conformity Experiment

This video showcases a pivotal social psychology experiment by Solomon Asch, exploring the influence of social forces on individual behavior. The setup is simple yet revealing: participants are shown cards with lines of varying lengths and asked to match the length of one line with one of three others. The real focus is on a single participant, unaware that the others are in on the experiment. These confederates deliberately give wrong answers in some trials. Initially, responses are accurate and consistent. However, as the experiment progresses, the intrigue unfolds. When the confederates unanimously choose an incorrect line, tension mounts. Viewers witness a critical moment as the real participant, faced with the unanimous but incorrect group decision, grapples with a choice: trust his own judgment or conform to the group’s clearly erroneous consensus. This experiment, groundbreaking in its simplicity and impact, provides profound insights into conformity, social pressure, and the struggle between individual perception and group influence.

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