Sales Breaks Things: How to Build a Wellness Brand in 2026

We all want to double our sales. But ask yourself: If we dropped 1,000 new customers at your door tomorrow morning, would your business survive? Or would it break?

In this episode, I’m sitting down with Steve, the co-founder of B Wellness and Stedico.

Steve isn't just a brand owner. He is a system builder. He runs a successful B2C brand that consumers love, AND he runs a B2B turnkey solution that helps other entrepreneurs launch their own supplement brands.

He has seen this industry from every angle: The Consumer, The Manufacturer, and The Business Owner.

In this episode, we cover:

The "Constraint" Trap: Why chasing more sales often breaks your business (and why you need to fix your systems first).

The $5.6 Trillion Opportunity: The massive "silent" opportunities in the health market right now (PCOS, Gut Health, and Menopause).

Brand Authority: Why "People follow People" and how to build trust in a skeptical market (featuring the David Beckham case study).

The Hedgehog Principle: Why doing less is actually the secret to scaling faster.

Building in South Africa: The brutal reality of the 70% failure rate for startups and how to beat the odds.

If you are an entrepreneur in the Health, Beauty, or Service space, this episode is your blueprint for 2026.


About Shavir & Livespace: I’m Shavir, the founder of Livespace Agency. We are a Sales Growth Agency based in South Africa. We help businesses build the systems, teams, and sales channels they need to scale past R1 Million per month.

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