SPEAK UP FOR AUDI - A film by Audis desperate community - Audi, it's now or never!

“Speak up for Audi” is a film for and by the automakers very strong community of owners, enthusiasts, collectors and fans.

It’s done by somebody whose whole life has been shaped by the four rings. I started as a little boy drawing Audis, became a teenager with big dreams, bought my first Audi brand new just after university, and later on became a photo- and videographer for the brand. Through the years I’ve also started to collect some very unique four ringed classics and have a decent collection today. My relationship with Audi is engraved in my bones and heart. For me, it’s not a brand. It’s a lifestyle.

In the past 7 years, Audi has been making more and more questionable decisions and lately it has really gone downhill. It seems like they completely lost their identity. More and more people started to speak up, but felt like they were screaming out in thin air.
I started myself to build up more and more feelings, disappointment and anger inside of me that they didn’t care about their owners and fans at all.

I felt like I was in a unique position, to speak up. Having such a strong community that I build up for over a decade, knowing so many people at Audi, with many of them being dear friends of mine, and at the same time being the voice of thousands and thousands of disappointed owners and fans, I felt I had to do something.

The whole point of this film is to give YOU a chance to speak up. I have spent the last 5 months making this film, with over 500 hours of editing, filming, and of course going back with all my footage fork the past 30 years.
I dedicated my whole soul into this film.

So, this is where I have done my part, and now it’s time for YOU to SPEAK UP. After you have seen this film, sit down, and write a comment. Tell us your story, your feelings, what you wanted to say to Audi in the past years. I can guarantee you that they will read it. Together, we can make a change. But only by speaking up.

Thank you for watching
Auditography

Chapters:
0:00-0:36 Intro
0:37-1:39 Why am I making this film?
1:40-4:42 Who am I? Audi in my life
4:43-5:25 The badging situation
5:26-7:37 Removal of front badge
7:38-10:33 RS badge on normal A/Q models!
10:34-11:34 The new badging font
11:35-12:54 New Audi logo:
12:55-14:57 Quattro badge:
14:58-16:27 New interiors:
16:28-18:18 Touch screens and lack of physical buttons:
18:19-20:42 The new steering wheel:
20:43-23:43 New Instrument cluster
23:44-26:29 Interior model definition
26:30-28:25 The gear shifter
28:26-29:54 The panoramic roof
29:55-31:08 The new key fob
31:09-32:28 Fake exhaust
32:29-33:20 Exterior design
33:21-37:17 Split headlights
37:18-39:36 Killing the icons
39:37-41:18 New naming strategy
41:19-42:37 A famous quote
42:38-46:49 The soft limiter
46:50-48:44 The enthusiast
48:45-51:06 An EV for the enthusiast
51:07-52:19 Underpowered performance cars
53:20-56:49 Engineers vs the suit people
56:50-58:29 The good things
58:30-1:04:32 Time to speak up
1:04:33-1:09:55 Hope