🎯 Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax | Bidding Strategies Guide Part 5

John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns.

In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, when and how to use them to save money and target a mass audience, and many more.

0:00 Intro | Bidding Strategies Guide Part 5
0:45 Maximum CPV vs Target CPM
2:33 Maximum CPV is an aggressive bidding strategy
6:08 Target CPM is less aggressive and can be less expensive
11:31 John’s advice on the bidding strategies for Performance Max

🎯 Guide to Google Ads Bidding Strategies:
Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks:    • 🎯 Guide to Google Ads Bidding Strategies P...  
Maximize Conversions | Bidding Strategies Guide Part 2:    • 🎯 Maximize Conversions | Bidding Strategie...  
Maximize Conversion Value | Bidding Strategies Guide Part 3:    • 🎯 Maximize Conversion Value | Bidding Stra...  
Target Impression Share vs. Manual CPC:    • 🎯 Target Impression Share vs. Manual CPC |...  

PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):    • 🤖 The Ultimate Guide to Google Ads Perform...  
   • 🦾 The Ultimate Guide to Google Ads Perform...  
   • 🦿 The Ultimate Guide to Google Ads Perform...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
   • Performance Max  

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP!    • 🧐 Do You Have What It Takes to Be John Mor...  

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💯The Ultimate Guide to Google Ads for Lead Generation:
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🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/


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