LP1519 Why Drivers Are Not Numbers – And How to Keep Them Happy at Your Carrier

Why Drivers Are Not Numbers – And How to Keep Them Happy at Your Carrier

In this episode of the Lead Pedal Podcast, we tackle a major issue facing today’s trucking industry: drivers feeling like numbers instead of valued professionals. High turnover, constant recruiting, and burned-out drivers are symptoms of a deeper problem—poor communication, lack of respect, and weak retention strategies.

We break down why drivers leave carriers, what actually keeps them happy on the job, and how fleets can shift from endless recruiting to building long-term driver loyalty. Whether you’re a truck driver, fleet owner, recruiter, or operations manager, this episode offers real-world insight into treating drivers like people—not units on a spreadsheet.

At Bison – They Put Safety First!

Bison’s “Right to Decide” Policy gives every Driver their ultimate protection. Drivers make the final decision if it is safe to drive and Bison actively encourages Driver’s use of this policy. You can learn more about Bison and the opportunities available at www.bisondriving.com or call 1-800-527-5781 @BisonTransport #bisontransport







Stop in Comfort and Efficiently With Harnois Énergies

Harnois Énergies is expanding its network into Ontario with the upcoming opening of a high-capacity truck stop—the largest in its network to date. Located in Woodstock, Ontario, at Exit 230 on Highway 401, this site will undergo two modernization phases throughout 2026. It will offer truck drivers and travelers a full range of amenities, including diesel and propane fueling, quick-service dining, showers, a large parking area for heavy trucks, RV refill stations, and two convenience stores designed to maximize comfort and efficiency during stops. To complement these services, the site will also host a partner specializing in heavy truck mechanical repairs.

If you don’t already have your Esso Truck Stop card, visit HarnoisEnergies.com or call 1-800-363-2712. Serving you since 1958—Harnois Énergies







Improve the Compliance of Your Fleet With Compliance Mentorz

Compliance Mentorz, a leading commercial safety consulting company, is proud to serve clients nationwide across Canada. But our commitment to safety and compliance doesn't stop at borders – we're excited to extend our support to clients throughout North America. Call 905-486-1666x215 or Learn more at www.compliancementorz.com





Keep Your Workplace Safe With DriverCheck

DriverCheck is a leader in drug and alcohol, cognitive, and workplace testing helping employers have a safe workplace for their staff. Learn how DriverCheck can help you be safe at www.drivercheck.ca





About the Podcast

The Lead Pedal Podcast for Truck Drivers helps truck drivers improve their truck driving careers, trucking businesses as owner operators, CDL skills, find trucking jobs, and offer trucking career tips. Learn about the trucking benefits and salaries as a professional truck driver through interviews and tips related to the North American Trucking Industry. The Lead Pedal Podcast is a Canadian based trucking podcast focused on trucking in Ontario, Canada.

LISTEN TO THE PODCAST- The show is available at www.theleadpedalpodcast.com , Apple Podcasts, Spotify, iHeartradio, and other popular podcast platforms. Thanks for listening!

The Lead Pedal Podcast for Truck Drivers talks all things trucking for people in the transportation industry helping them improve their business and careers. Interviews with industry professionals and truck drivers, trucking equipment information, event coverage, and other features on the industry are meant to be helpful for truck drivers and those in transportation. The Lead Pedal Podcast for Truck Drivers has main episodes released every Monday, Wednesday, and Friday with bonus material on other days. You can learn more about the host and show on our website and make sure to SUBSCRIBE to the show on your favourite podcast platform. www.theleadpedalpodcast.com

What does The Lead Pedal Podcast mean? The Lead (pronounced - Led) stands for acceleration or fast-track of your career or business. It is a play on words and we certainly are not here promoting speeding in the industry. We are hoping this information will help you become a professional driver faster than if you didn’t know about many of these topics.

Are you enjoying the show? If so we would appreciate you leaving us a rating and review on your favourite podcast platform. www.theleadpedalpodcast.com

Join The Lead Pedal Fan Club where are loyal fans get first chance at specials, discounts on merchandise and much more.The club is free to join and you can learn more at www.theleadpedalfanclub.com

LISTEN TO LEAD PEDAL RADIO with music and entertainment with a trucking theme at www.LeadPedalRadio.com