Ep 98: Jef Loeb of Brainchild Creative on Strategic Branding and Overcoming Fragmentation

On this episode of Insights in Action with Orange 142, host Shiv interviews Jef Loeb of Brainchild Creative. Jef shares his journey, the agency's unique project-based approach, and their focus on public affairs and corporate reputation branding. He discusses the importance of clarity in advertising, the challenges of fragmentation in today's media landscape, and how creative strategies can capture attention effectively. Jef also touches on Brainchild Creative's recruitment process and the value of working with senior-level creatives to tackle complex marketing problems. You can learn more at https://hubs.ly/Q03YTNt20

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00:00 Introduction to Insights in Action
00:28 Meet Jef of Brainchild Creative
00:45 Brainchild Creative's Unique Approach
03:10 The Impact of Historical Events on Business
04:03 Building a Talented Team
05:48 The Importance of Clarity in Advertising
11:21 Challenges and Opportunities in Modern Advertising
13:24 Conclusion and Where to Learn More