Why Innovation Dies After the Conference! Part 2 of 4 After NRF Series

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Most leaders come back from conferences asking the wrong question.

They ask, “What should we do next?”
Instead of, “What will break if we do this now?”

In Part II of this series, I walk through what really happens after the excitement fades and ideas collide with operational truth. Conferences make everything feel possible. Execution reveals what actually is.

This episode explores why execution friction is predictable, why store-level and field-level leaders must be involved earlier than most executives expect, and why innovation doesn’t begin with adding initiatives but with removing constraints.

You’ll learn:

Why post-conference energy often accelerates failure instead of progress
What experienced retail leaders look for before approving new initiatives
How excess work and unclear priorities sabotage innovation
The discipline required to turn inspiration into execution that holds

If you lead teams responsible for delivering results, this episode will help you slow the right things down so the business can actually move forward.

CHAPTERS:
00:00 - Intro
00:22 - Last Episode Recap
01:05 - Stretching Imagination at Conferences
01:59 - Pressure Testing Conference Ideas
05:43 - Involving Your Operational Team
08:50 - Impact on Real People and Stores
10:05 - Utilizing Information Effectively
10:20 - Outro