Nathan Gotch's Playbook on Breaking Through SEO with AI

In this episode, Nathan Gotch, founder of Gotch SEO Academy, breaks down how AI is reshaping SEO strategies for local and e-commerce businesses, why attribution is getting tougher, and how to prioritize high-impact platforms. We also dig into Rankability’s AI Analyzer for tracking brand visibility, practical AI workflows for writing and coding, and what it takes to stay effective in an AI-driven landscape.

What you will learn:

How AI is changing keyword research, content creation, and measurement
Local SEO fundamentals that still win for small businesses
The unique challenges of e-commerce SEO right now
Why attribution is complex and how to think about platform weight
Using AI tools to speed up research, drafts, and prototyping without losing the human voice
When informational content underperforms and how to diversify across platforms
Practical tips for building AI-assisted workflows that hold up over time