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Behavioural Economics: Rory Sutherland explains how BE can creatively solve business problems
Автор: Institute of Practitioners in Advertising
Загружено: 27 янв. 2015 г.
Просмотров: 14 008 просмотров
Описание:
Rory Sutherland, former IPA President and Vice-Chairman Ogilvy Group UK, elaborates on what we can expect from the new best practice guide he has written with Nick Southgate "Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards" and top tips on how BE can creatively solve business problems www.ipa.co.uk/be #IPABE #IPAEff
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