Scaling AI in FMCG: Lessons from PepsiCo Labs | Intel

In this episode, we sit down with Anna Farberov, General Manager at PepsiCo Labs, for a wide-ranging conversation on how AI is reshaping one of the world’s largest food and beverage companies. Anna shares how PepsiCo Labs scouts and integrates emerging technologies to drive innovation across supply chains, production, and retail, and why the lab plays such a critical role in scaling transformation inside a global enterprise. We explore how AI is helping leaders manage the complexity of fast-moving production lines, optimize materials and storage, and unlock efficiency gains in operations that often go unseen by consumers. Anna also shares real-world examples of AI predicting demand, improving decision-making in retail, and supporting employees in ways that boost productivity without adding friction. Looking ahead, she reflects on what executives should prioritize as they begin their AI journey, the pitfalls to avoid, and the breakthroughs she sees coming to the food industry over the next five years. Whether you’re an innovator, a business leader, or simply curious about how AI is powering the future of FMCG, this episode offers a practical and inspiring look at the road ahead.

00:00 Intro
01:33 The Mission of PepsiCo Labs and Startup Partnerships
02:34 Biggest AI Opportunities Across the Value Chain
03:49 AI’s Role in FMCG Production Lines and Efficiency
05:19 Driving Supply Chain Optimization with AI
06:39 Predicting Consumer Demand and Retail Shelf Intelligence
07:32 Enhancing Workforce Productivity with AI Tools
09:43 Simplifying AI Adoption in Legacy Organizations
12:45 The Future of AI Innovation in the Food Industry
13:54 Looking Ahead: How AI Will Transform FMCG in 5 Years
15:18 Closing Thoughts: Solving Real Problems with AI

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